隨著新節慶產品推出,全球行動裝置需求的刺激,讓台灣的出口增長了連續四個月。上月的外銷訂單達到美金395.9億元,根據經濟部(MOEA)指出。
根據經濟部統計處統計長林麗貞指出:「一如往常,外銷訂單的數量於全球市場推出新個人電腦產品後一飛沖天,通常會在每年第三季發生。」
這個月有58.5%的公司預測訂單將會持平上月的表現,然而,通訊產品的訂單成長了連續四個月,上個月達到了美金106.6億元,所以還有正面推測的空間。
電子產品的訂單跟去年同期相比成長了10.7%,上個月達到了美金99.1億元,大多都歸因於使用在行動裝置之中的晶片組。根據林麗貞表示:「桌電和筆電的訂單數量持續下滑,但是藉由智慧型手機和平板的上升而平衡了下滑的部分,預測智慧型手機和平板的需求將維持強勁到年底。」
較高階的裝置更有可能會在年底的節慶季節遭消費者替換為新一代的款式,在這時間點,新興市場則是中階款式的銷量增加。
(Business) Export Orders Increase, Smartphones Tablets Dominate Market
Taiwanese exports increased for the fourth consecutive month fueled by global demand for mobile devices as new products are launched for the holidays. Export orders reached US$39.59 billion last month, according to the Ministry of Economic Affairs (MOEA).
According to Lin Lee-jen, director of the ministrys department of statistics, As always, export orders took off after the launch of new PC products in the global market, which usually happens in the third quarter of the year.
This month, 58.5 percent of firms forecast orders will remain flat from last month, however, orders for information and communication products grew for the fourth straight month to US$10.66 billion last month, so there is room for positive speculation.
Orders for electronics rose 10.7 percent year-on-year to US$9.91 billion last month, mostly a result of chipsets used in mobile devices. According to Lin, We see orders for desktops and laptops continuing to fall, but the downside was balanced by the rise of smartphones and tablets, for which demand is forecast to remain vigorous through the end of the year.
Higher end gadgets are more likely to be replaced by consumers with new generation models during the end of the year holiday season, at which time those in emerging markets increase their mid-end models.
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