晶華國際酒店集團（FIHC）計畫販售他們的真空包裝冷凍牛肉麵，這讓他們成為首間作出此舉的豪華飯店。
此牛肉麵贏得了年度台北國際牛肉麵節冠軍，預期這些牛肉麵將在此季創下紀錄新高的銷量，因為一年一度的尾牙派對會刺激對他們產品的需求。這可能會為晶華國際酒店集團在舊曆新年假期前帶來一千萬新台幣的收入。季節需求也預期將刺激晶華國際酒店集團食品和飲料的銷量，於本季達到14.5億新台幣，讓它成為晶華酒店整體銷售的一大部分。
晶華國際酒店集團公關經理張筠表示：「由於越來越多公司更願意為尾牙付出高價金額，我們視此為經濟信心正在逐漸復甦的表徵。」
在台灣，真空包裝牛肉麵現在於全國32間商店販售，包括CitySuper和Jason’s Market Place，還有新光三越和遠東百貨公司經營的超市。他們計畫要讓這些牛肉麵在飯店連鎖餐廳販售，如晶華酒店、晶英酒店和捷絲旅也在進行中。
(Business) FIHC To Sell Packaged Beef Noodles
Formosa International Hotels Corp (FIHC) has made plans to sell their packaged frozen beef noodles, making them the first luxury hotel to do so.
The noodles, which won top prize in the annual Taipei International Beef Noodle Festival, are expected to make record high sales this quarter as annual year-end parties spur demand of their product. This could potentially bring FIHC NT$10 million before the Chinese Lunar New Year holiday. Seasonal demand is also expected to boost FIHCs sales of food and beverages to NT$1.45 billion this quarter, making it a substantial part of their overall sales.
Ellen Chang, FIHC public relations director, stated, As more companies are willing to pay higher prices for their annual parties, we recognize that economic sentiment is gradually recovering.
In Taiwan, the packages are currently available at 32 outlets across the nation, including CitySuper and Jasons Market Place, as well as supermarkets run by Shin Kong Mitsukoshi Department Store Co. and Far Eastern Department Store Co. Plans to make them available at hotel chain restaurants such as Formosa Regent Taipei, Silks Palace and Just Sleep are also underway.
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